Nike Diamond — “Doin' Damage” brand identity (David Rinman)

Brand identity and campaign art direction for Nike Diamond, a youth-focused baseball initiative. Features an expressive typographic lockup and logo treatment...

• nike
• nike diamond
• david rinman
• doin' damage
• brand identity
• campaign
• typography
• motion design
• sports branding
• logo lockup
• holographic gradient
• nike swoosh
• bold condensed display type
• diamond-shaped negative space
• iridescent gradient fill
• black background

DOIN' DAMAGE