Phil's Finest — poster campaign and brand identity by Gander
Description
Presentation of a poster-led visual identity and packaging system for food brand Phil's Finest by New York studio Gander, reviewed on BP&O. The image shows...
Tags
- phil's finest
- gander
- brand identity
- poster campaign
- packaging
- logotype
- food branding
- burger photography
- illustration
- display typography
- street posters
- bp&o
- burger
- hot dogs
- plate
- illustrated vegetable (carrot)
- hand-drawn character/mascot (green)
- script logotype reading ‘phil's’
- large display type blocks
- concrete wall
- paved sidewalk
Concepts
Style
Colors
- mustard yellow
- black
- peach/pink
- mint green
- beige
- teal
- orange
- red
Text In Image
Phil's (script); MEAT + VEGGIES; AN EPIC MEET CUTE; FINEST; MORE IS MORE; PHIL YOUR PLATE; philsfinest.com
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