Toundra — greenhouse logo and identity by LG2 (geometric and rounded wordmarks)

https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_toundra_by_lg2.php

Description

Presentation of a new logo and identity for Toundra by LG2 showing two wordmark treatments: a minimalist geometric uppercase logotype on white with a...

Tags

Concepts

Style

Colors

neon chartreuse / bright yellow-green
lime green (accent)
dark forest green / deep teal
white
dark charcoal / brownish gray

Text In Image

TOUNDRA GREENHOUSE SERRES toundra

More like this

Red Tennis Court Framed by Cactus Garden and Flowering Shrubs

Bright geometric construction hoarding with Cyrillic logotype 'РУССКОЕ СОЛНЦЕ'

Red blackletter alphabet specimen on pink poster

PB Jar Bird — Retro Two‑Color Illustration on Mustard Yellow

Vintage Guinness 'after work' round beer coaster, mid-century graphic

Vintage Roma photographic sleeves with bold mid-century typography

POPSO Mango Masti and Grape Rush soda cans — retro aluminum can packaging

Festival international de jardins — 2021 poster triptych (Jardins de Métis)

Stacked blind‑embossed white business cards with block lettering ('DAS APP ETIT')

Orange & Gray UI Icon Set — 3x3 Vector Grid

Vintage luggage label — Hotel Norge, Bergen (orange & black)

Retro yellow CRT still life with cocktails and peaches

Stippled Grayscale Horned Mask Illustration

Sliding-sleeve business card with accordion pull-out labeled ‘neumeier’

Vintage matchbox label collage with 'GUN', 'CUTTER', 'PISTOL', 'PATELA'

Good Queen Bess pastel minimalist scrub packaging — DIELINE feature

Artist at cluttered home studio desk with pinboard wall

Large bold "1961" printed on cream book page (page 7)

Square poster with oversized mint letter R and artist lineup

Kingreaper — Gothic knight poster with magenta logotype