Nordstrom Rack — new logo and identity by Jones Knowles Ritchie

Side-by-side comparison of two Nordstrom Rack wordmarks shown in a Brand New article about a redesign by Jones Knowles Ritchie. The left treatment uses a...

• nordstrom rack
• logo
• brand identity
• jones knowles ritchie
• wordmark
• typography
• rebrand
• retail
• before-and-after
• logotype
• black rectangular label
• uppercase 'nordstrom' text
• lowercase 'rack' text
• bold block 'rack' letters

Left: "NORDSTROM" (small caps) over "rack" (lowercase). Right: "NORDSTROM" (white in black rectangle) and large "RACK" (uppercase).