NSW Government — 'Back to Basics' identity and design system (Public Sans, color palette,

Presentation boards for the NSW Government 'Back to Basics' identity by For The People, showing a modular brand system: color swatches, Public Sans...

• nsw government
• for the people
• brand identity
• design system
• public sans
• typography
• color palette
• iconography
• ui mockups
• accessibility
• color swatches grid
• typography specimen panel (public sans)
• icon tiles (flat app-style icons)
• nsw government wordmark and emblem (waratah)
• photograph of commuters with luggage
• layout and ui card mockups
• informational text panels

Say hello to Public Sans An accessible and customer-centric design system to unify government NSW Government 130+ 8