Linksys rebrand — old vs new wordmark by Bruce Mau Design

Side-by-side presentation of Linksys wordmarks from an UnderConsideration Brand New article (“All in a Day’s Network”). Left: the previous all-caps, angular...

• linksys
• bruce mau design
• logo
• wordmark
• rebrand
• identity
• tech brand
• blue
• underconsideration
• brand new
• brandmark

LEFT: "LINKSYS" (all caps); RIGHT: stylized "Lnksys" with small trademark symbol