Hit Like a Ton of Bricks — New LEGO Group Packaging by Interbrand & In‑House

Photoreal render of The LEGO Group’s redesigned product packaging presented in UnderConsideration’s “Hit Like a Ton of Bricks” article. Shows a row of...

• lego
• packaging design
• rebrand
• interbrand
• the lego group
• toy packaging
• product photography
• age band
• typography
• underconsideration
• lego retail boxes
• minifigure photography
• age labels (2+, 6+, 8+, 16+)
• product description panel
• color block panels

Visible text includes: "LEGO", age labels "2+", "6+", "8+", "16+", descriptive fragments such as "Classic Set" and "pcs/pzs", and a green box label reading "RAPP!!!"