Epical — new name, logo and identity by Identity Works (Brand New)

Image shows two logo treatments for Epical from Identity Works featured on UnderConsideration's Brand New article “Jump Through Loops.” Left: a bold white...

• epical
• identity works
• brand new
• underconsideration.com
• logo
• wordmark
• rebrand
• typography
• letterform
• color palette
• navy blue
• deep purple','orange
• lowercase logotype
• background color blocks
• split-screen layout
• looped letter 'e'
• dot of 'i' (tittle)

epical (appears twice: white on navy blue; orange on deep purple)