Imperia logo redesign — before (glossy) and after (flat) by Landor

Side-by-side presentation of Imperia pasta brand wordmark showing the previous glossy, plastic-like red pill badge with a shadow and small script “dal 1932”...

• logo redesign
• brand identity
• wordmark
• imperia
• landor
• packaging
• italian pasta
• before and after
• logotype
• badge
• wordmark 'imperia'
• pill-shaped badge
• registered trademark symbol ®
• small script 'dal 1932' (left)
• gloss highlight (left)
• drop shadow (left)

imperia; dal 1932; ®