Bankwest campaign — stylized 3D cyclist character in orange universe (BUCK)
Description
Promotional still from BUCK’s Bankwest campaign. BUCK built a vibrant orange visual system and cast of charming, adaptable 3D characters to turn ordinary...
Tags
- bankwest
- buck
- advertising campaign
- 3d character
- cyclist
- brand mascot
- commercial animation
- orange palette
- character design
- playful tone
- bicycle helmet
- cycling goggles/sunglasses
- blue cycling jersey with zipper
- orange fingerless glove (knit texture)
- small white cup with green logo
- stylized 3d character head and torso
Concepts
Style
Colors
- orange (dominant background)
- light blue (jersey)
- white (cup, helmet stripe)
- black (helmet accents, hair)
- peach/skin tone
- green (logo on cup)
- dark brown (hair)
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