Cohere logo redesign — before and after (Pentagram)

https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cohere_by_pentagram.php

Description

Side-by-side comparison of the previous Cohere wordmark and the new identity by Pentagram. Left: black serif wordmark with a colon ("co:here"). Right: new...

Tags

Concepts

Style

Colors

dark green
coral / orange
lavender / purple
pink
black
white

Text In Image

co:here (left); cohere (right)

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