Meridian — logo and identity by Koto (before and after)

https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_meridian_by_koto.php

Description

Side-by-side presentation of Meridian's previous serif wordmark and decorative divider (on a deep navy field) and the new identity by Koto: a white...

Tags

Concepts

Style

Colors

deep navy
bright orange
white
off-white/ivory

Text In Image

MERIDIAN; Meridian

More like this

RETOKA overlapping translucent circle poster — teal to orange gradient

Textured black ink uppercase 'B' with organic negative-space counters

Yellow canvas gym duffel with Olipop can and workout gear

SOFI The Bakery — croissants on matte plate, Berlin café still life

CliniCloud packaging — minimalist die‑cut boxes with bold color accents

Matchii Original Matcha — green bottle held in pink studio shot

Coraje — terrace botánica restaurant identity cards (green logotype)

Vintage NŌSKIN hare badge — "All Quality - No Sacrifice" seal (Mel. Aus. 3066)

Segol typeface specimen poster — Moshik Nadav Typography (cobalt blue on cream)

Monochrome Editorial — Tailored Blazer at Workspace

James Coffman — Minimal off-white circular graphic with right-side notch

PALMER'S Roseine Matches — vintage British matchbox label

Climber Hauling Two Faceted Stone Heads — Stipple Poster

Spring email template examples — Ole Henriksen skincare and The Tie Bar product cards

Woman in white oval sunglasses eating pink waffle ice cream cone

POPEYE magazine–style editorial: model eating McDonald’s in wood-paneled cafe

Circular sepia forest photo framed by red-and-black Art Nouveau floral border

Street-style look: black leather bomber, dark green corduroy cap

Fast Company — 3D Ribbon Typography: "Most Creative People"

Pink speckled letterforms with beveled transparent acrylic overlay

High-Contrast Yellow Halftone Portrait — Screenprint-Style Athletic Bust

Habibi type specimen poster — Mu Salama (2025)