Meat Your Match — Impossible Foods new logo and wordmark by Jones Knowles Ritchie

UnderConsideration / Brand New feature showing the updated Impossible Foods identity and packaging developed by Jones Knowles Ritchie and in-house. Image...

• impossible foods
• logo
• wordmark
• rebrand
• jones knowles ritchie
• identity
• packaging
• typography
• condensed sans-serif
• red
• black
• brand new
• impossible wordmark (black)
• impossible wordmark (red)
• trademark symbol (™)
• white background

Left: IMPOSSIBLE™ (black); Right: IMPOSSIBLE™ (red)