Once Upon a Chime — New identity for Chime by Jones Knowles Ritchie
Description
Grid-style presentation of Chime's brand system showing the white 'chime' logo on green, color swatches, typographic samples, flat vector illustrations,...
Tags
- chime
- jones knowles ritchie
- rebrand
- brand identity
- logo
- typography
- color palette
- illustration
- iconography
- fintech
- mobile banking
- design system
- chime logo (white logotype on green)
- large green checkmark illustration
- flat vector illustrations of people
- smartphone (illustrated)
- portrait photograph (smiling person, studio background)
- color swatch grid
- typography samples (aabb, aabb$)
- small icons (thumbs-up, coin/dollar, speedometer)
- illustrated hand with cash
- sticker-like rounded cards
Concepts
Style
Colors
- chime green (mint/teal)
- mint green
- pale green
- dark teal
- pastel pink
- pastel yellow
- deep maroon
- navy
Text In Image
chime; AaBb; AaBb$
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