Avon (UK) logo before & after — Bloom identity using purple‑pink gradient

Side-by-side presentation of Avon wordmark: left shows previous thin, black geometric sans‑serif wordmark; right shows new bold, rounded wordmark by Bloom...

• avon
• bloom
• logo
• rebrand
• wordmark
• gradient
• brand identity
• typography
• before and after
• underconsideration.com
• avon wordmark (thin black)
• avon wordmark (magenta-to-purple gradient)

AVON (appears twice, left in black, right in magenta‑purple gradient)