Greening from Ear to Ear — New Sweetgreen Logo & Identity by COLLINS and In-house

Side-by-side presentation of the new Sweetgreen wordmark from the COLLINS + in-house identity project. The image shows two lowercase wordmarks on a deep...

• sweetgreen
• logo redesign
• brand identity
• collins
• in-house design
• wordmark
• color exploration
• typography
• sweetgreen wordmark (left, white)
• sweetgreen wordmark (right, lime-yellow)
• thin vertical divider line
• split deep green background panels

sweetgreen