Working Families Party — new logo and identity (in-house)

Side-by-side comparison of the Working Families Party identity: the previous blue square mark with a WF monogram framed by a thin border and small caps...

• working families party
• logo redesign
• brand identity
• wordmark
• monogram
• typography
• condensed sans
• blue logo
• orange wordmark
• political branding
• in-house
• underconsideration brand new
• blue square logo
• wf monogram
• thin rectangular border
• top label: working
• bottom bar: families
• stacked wordmark
• condensed uppercase type
• white background

Left logo: "WORKING" (small caps), "WF" (large monogram), "FAMILIES" (small caps in bottom bar). Right wordmark: "WORKING FAMILIES PARTY" (stacked, all caps).