Art Gallery NSW — old serif lockup and new nested-frame identity

Side-by-side presentation of two logo treatments for the Art Gallery of New South Wales from a rebrand by Mucho and In‑house: a traditional black square...

• art gallery of new south wales
• logo
• identity
• rebrand
• mucho
• in‑house
• serif wordmark
• sans-serif
• nested frame
• minimal
• corporate identity
• vector logo
• black square wordmark
• serif typography
• three nested l-shaped blue lines
• stacked sans-serif text
• white background

Left: "ART\nGALLERY\nNSW" Right: "Art\nGallery\nNSW"