Crane rebrand — before-and-after wordmarks by COLLINS (Brand New)

https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_crane_by_collins.php

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Before-and-after comparison of Crane’s wordmark from the Brand New (UnderConsideration) article “What’s Old is Nouveau Again.” Left: original 'CRANE & CO.'...

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white
black
bright cobalt blue

Text In Image

Left: "CRANE & CO." Right: "Crane"

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