Gumption Coffee — before & after wordmark redesign

https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_gumption_coffee_by_lippincott.php

Description

Side-by-side comparison of the old and new wordmarks for Gumption Coffee as presented in Lippincott's identity update. Left: original black two-line serif...

Tags

Concepts

Style

Colors

black
deep indigo / purple
white (background)

Text In Image

GUMPTION COFFEE

More like this

Clear Glass Typographic Sculpture (lowercase g) on Orange–Magenta Gradient

HAWS Watering Cans — Kraft Packaging with Sea‑Green Logotype (DIELINE)

Studio portrait: woman holds crescent watermelon slice above head

Translucent green paper‑cut wildflower collage on white

Pair of neon Chinese-inspired posters: Lucky Tiger & Long Time

Baroque-style Portrait of Child Riding Silver Inflatable Elephant

Blue hexagonal pencil piercing curled paper with handwritten square-root equation

Neon green typographic poster with vertical stacked black lettering and '® 2024'

Modular typographic poster with large numeral, barcode and color swatches

Smugglers Trail can on red boat gunwale with swimmer jumping into mountain lake

Blonde woman blowing pink bubblegum in front of turquoise retro diner and classic car

Condensed blue blackletter lowercase alphabet poster

Silhouette with Backpack on Moving Walkway — Teal Terminal Photo

Ornate blue ewer on decorative tile with orange border

The 10th China International Poster Biennial (CIPB/2021) — multicolored stacked‑stripe arc

Monochrome blue outfit holding cheeseburger with cheddar slice

Deutsche Bundespost Sapporo 1972 Olympic Skiing Stamp (30+15)

Geometric Faceted Gem Illustration — Blue, Pink & Orange Polygons with Halftone

Orange cloth hardcover with metallic blue typographic cover

Retro 3D lowercase "a" — orange front, navy extrusion on textured teal background

NOMART bronze-foil business cards — Tanja Sakkara, Project Manager