Burger King — New Logo and Identity by Jones Knowles Ritchie

https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_burger_king_by_jones_knowles_ritchie.php

Description

Side-by-side comparison of Burger King logo treatments from an identity update by Jones Knowles Ritchie. Left: legacy circular mark with a blue arc, yellow...

Tags

Concepts

Style

Colors

bright red
warm orange (two tones)
gold yellow
royal blue
white

Text In Image

BURGER KING

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