E-Cloth rebrand — old vs new logos by Pearlfisher

E-Cloth rebrand — old vs new logos by Pearlfisher

https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_e_cloth_by_pearlfisher.php

Description

Side-by-side presentation of E-Cloth's previous logotype and the redesigned logotype and identity created by Pearlfisher. The redesign shifts from a dark...

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Concepts

Style

Colors

navy blue
bright cyan
white

Text In Image

e-cloth E-CLOTH

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