Bob's Red Mill flour packaging — before and after

Photograph showing two 5 lb paper bags of Bob's Red Mill Unbleached White All-Purpose Organic Flour placed side-by-side (left: previous packaging; right:...

• bob's red mill
• packaging redesign
• flour
• grocery packaging
• before and after
• logo redesign
• paper bag
• organic
• all-purpose
• 5 lb
• branding
• typography
• paper flour bag (old design)
• paper flour bag (new design)
• red pointing-hand graphic
• wood plank background
• product seals / certification badges

Bob's Red Mill • UNBLEACHED WHITE ALL-PURPOSE ORGANIC FLOUR • AMERICA'S BEST BAKING FLOUR • NET WT 5 LB (80 OZ) 2.27kg • Bob's Red Mill • UNBLEACHED WHITE • ORGANIC • ALL-PURPOSE FLOUR • NET WT 5 LB (80 OZ) 2.27kg