Southern Smoke Foundation — new logo and stacked wordmark by Principle

Brand presentation for the Southern Smoke Foundation (designed by Principle) showing two logo lockups: a teal geometric sans wordmark paired with an orange...

• southern smoke foundation
• principle (design firm)
• logo
• brand identity
• wordmark
• flame icon
• stacked typography
• teal
• orange
• minimalist
• brand new
• underconsideration.com
• stylized flame icon (teardrop with smoke swirls)
• teal wordmark 'southern smoke'
• small 'foundation' label (left lockup)
• bold stacked wordmark 'southern smoke foundation' (right lockup)
• white presentation background

Left lockup: 'SOUTHERN SMOKE' (large) and 'FOUNDATION' (small). Right lockup: 'SOUTHERN\nSMOKE\nFOUNDATION' (stacked, uppercase).