New logo and identity for TRAIT by Studio zur Strassen — two-panel color study

https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_trait_by_studio_zur_strassen.php

Description

Two-panel presentation from UnderConsideration showing a new identity for TRAIT by Studio zur Strassen. Left panel: 'twaiv' wordmark in a dark plum/burgundy...

Tags

Concepts

Style

Colors

bright yellow
lavender / pastel purple
dark plum / burgundy
near-black

Text In Image

twaiv, TRAIT

More like this

Blackletter Calligraphy Label: "Botanica Labritja" with Catalog Number

Peak Social Tonics — colorful boxed packaging on yellow background (Fonts In Use)

Two friends eating fries at a turquoise retro diner window

Bluebird and Peonies Poster — 2004 (DESIGN BY GK.DSN)

Australia 1956 Melbourne Olympics commemorative postage stamp (7½d)

Vintage "Cape Jasmine" safety matchbox label

Artist carving lettering into leather-hard ceramic plate in sunlit studio

3D extruded "APOSTLES" lettering with mirrored "POSTERS" reflection

The Concept of Human Development — vintage book cover (Basic Concepts in Psychology Series

Casa Alba blind-embossed stationery on textured cotton paper

Mr.Bucket color-block chocolate bar packaging — 75% Dark Calinan & 60% Milk

Friends in convenience store holding orange GURU energy drink cans

Ready for Cerebral Upload — retro CRT interface poster

CELLO Fontina cheese wedge — close-up product shot

Chrome 3 — Glossy 3D Numeral on Black Background

Monochrome 3D Ribbon Letter J — Nested Sculptural Letterform

Minimal green poster with red figure peeking through palm fronds

Three dark glass growlers with bold graphic animal labels

Three friends with cocktails on a green curved sofa in a retro lounge

Red Rotary Telephone on Bed with Person in White Bathrobe

DOPHA branded business cards — burgundy & powder-blue textured letterpress

Obsidian pricing header — purple gem app icon and 'Sharpen your thinking.' tagline