The Athletic — new monogram and wordmark by Gretel

https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_athletic_by_gretel.php

Description

Side-by-side identity sample from an UnderConsideration Brand New article showing a slab-serif monogram and all-caps lockup paired against a new mixed-case...

Tags

Concepts

Style

Colors

black
white

Text In Image

A; THE ATHLETIC; The Athletic

More like this

Vintage blue engraving collage with red polka-dot overlay

Stacked Cantina packaging with vintage travel-poster typography

Being at Ease with Not Knowing — Curved Typographic Poster (Pale Yellow)

SATURN — purple retro-futurist poster with halftone portrait

The Sociological Imagination — Pelican paperback cover (C. Wright Mills)

Keep It Movin' — Charcoal sketch poster with boombox

2021 Year in Review — Part Seven: The Best in Color, Illustration, Photography, 3D & M

Australia 4d 1956 Melbourne Olympics commemorative stamp (maroon)

Vintage sepia photo with leaping leopard graphic and 'R44' script

Suzanne Saroff — Fish segmented by drinking glasses (studio still life)

White spray-textured blackletter alphabet poster on black background (Pinterest screenshot

Inferno spiral — nine colored rings labeled in Italian

Golden-hour espresso martini in coupe held over reclining figure

Vertical Stepped Gradient Poster — Black to Pink

The Psychology of Learning Mathematics — Richard R. Skemp (book cover)

Order Design — Minimal Blue Motion Graphic with White Bars

Bold 3D poster: 'FUTURE' in retro Memphis style

Radio Naturals tincture packaging — four pastel cartons (DIELINE)

MOMUS coffee packaging — 12-box color-label series

Black-and-White Studio Photo — Dancer Mid‑Air Back‑Arch Leap

Cream skincare box with blue pump silhouette and calla lilies