Freeform rebrand: before-and-after logo comparison by COLLINS

Split-screen presentation of Freeform's old and new identity by COLLINS. Left: previous identity with a bright blue circular mark containing a stacked 'ff'...

• freeform
• collins
• logo redesign
• wordmark
• blue circle mark
• uppercase wordmark
• pink magenta wordmark
• indigo background
• geometric letterforms
• negative space
• brand identity
• before-and-after
• blue circular logo mark
• 'ff' glyph
• uppercase freeform wordmark (black)
• new freeform wordmark (pink/magenta)
• indigo/dark-blue background

ff | FREEFORM | Freeform