Culture Amp rebrand by For The People — colorful modular identity system

Presentation image from UnderConsideration documenting the new identity for Culture Amp by For The People. A nine-panel grid shows the Culture Amp logo on...

• culture amp
• for the people
• rebrand
• brand identity
• logo
• typography
• illustration
• photography
• grid layout
• color blocking
• employee experience
• underconsideration.com
• culture amp logo
• portrait photograph
• hand-drawn script
• flat illustration (characters on cushions)
• yellow index card
• circular photo crop
• typographic sample (aaaa)
• callout labels
• bold color panels

Culture Amp | FIG. 1: INDEXING — In ethnographic research, indexing is the annotating of field notes and artefacts according to the most important themes or concepts that have emerged in research. cultureamp.com | AaAa