Modular brand guidelines moodboard with colorful circular icons

Grid-based brand identity spread on a light gray background showing printed collateral: brand guidelines cover, booklets, posters, business cards, color...

• brand guidelines
• style guide
• identity system
• moodboard
• helvetica now display
• typography
• iconography
• color swatches
• ux research
• print collateral
• modular grid
• swiss design
• brand guidelines cover (black rectangle)
• hello. card
• friends from the city posters
• business cards
• booklets / brochures
• circular badge icons (arrows, letters a b c)
• typographic specimen blocks
• layout thumbnails / mockups
• certifications panel

Brand Guidelines; Hello.; Friends From The City; Certifications; Helvetica Now Display; About Friends; Our Mission; Our Purpose; UX Research; Let's make an impact together.