Vintage Swiss travel poster — "Le vrai fromage suisse"

Mid-century illustrated travel/advertising poster showing a stylized Swiss folk figure in traditional costume standing on a halved cheese wheel and playing a...

• switzerland
• vintage travel poster
• swiss cheese
• fromage
• alphorn
• mid-century illustration
• retro advertising
• folk costume
• emmental-style cheese
• tourism poster
• half cheese wheel
• cheese wedge (holey swiss/emmental-style)
• alphorn (long wooden horn)
• standing male figure in folk costume
• hat with swiss cross (visible on hat)
• flat blue background

SWITZERLAND... le vrai fromage suisse