The Wool Pot — scalloped die-cut labels and statistic-led packaging by Seachange

Brand identity, label and packaging graphics for The Wool Pot by New Zealand studio Seachange, as featured on BP&O. Printed sticker/label sheets use a...

• brand identity
• packaging
• labels
• stickers
• seachange
• the wool pot
• compostable
• wool plant pot
• sustainability
• new zealand
• typography
• die-cut scallop
• scalloped-edge die-cut labels
• printed sticker sheets
• white sans-serif typography
• simple plant-pot icon
• statistic callouts (large numerals)

350 million; New Zealand produces; Plants in plastic pots a year; 100% Biodegradable; 100% Plastic Free; 100% NZ grown wool; Feeds the soil and microbiology; Reduces transplant shock; TIP Soak your plant in its wool pot in liquid seaweed