HumanForest — new logo and identity by South

Project shown on UnderConsideration's Brand New: a new logo and identity for HumanForest by agency South. The mark is a two-tone, pictographic row of...

• humanforest
• south (agency)
• logo
• brand identity
• brand new
• underconsideration
• trees
• forest
• pictogram
• minimal
• vector
• round-crown tree icon
• scalloped-crown tree icon
• lollipop tree icon
• triangular/conifer tree icon
• circular canopy
• tree trunks rendered as short 'legs'
• row/forest silhouette
• negative space between icons